Many of today’s day spas are still designed around the traditional day spa concept of providing a full day of pampering. The vast majority of today’s spa goers, however, simply do not fit this mold. 90% of today’s spa goers are busy women who don’t have entire days to indulge themselves. Instead, they are simply trying to carve out a few hours. Although they welcome this respite from their hectic days, and pampering is part of this time out from their lives, first and foremost they are looking for a treatment that most effectively addresses their specific needs.

At Tru, we have designed the approach at our San Francisco day spa around the modern spa goer. The treatments are the center of our universe, focusing primarily on effectiveness, with a generous dose of luxury and relaxation thrown in for good measure. The environment is simple and clean, aesthetically interesting without the weight of the normal spa pretensions or attitude. Our people are friendly and welcoming, with a fanatical devotion both to helping people and to excelling in their fields of expertise.